Invincible Brand with Melissa Agnes
TCIP #052 – A Crisis Management Case Study with Monika Lancucki
Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki.
When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days.
Within these three days, Monika and her team were tasked with preparing the communications and statements for stakeholders; strategizing a way to get ahead – and stay ahead – of the news cycle; determining the best way to communicate the news internally while soon after needing to also prepare the internal team for the tasks and challenges of helping to manage this crisis; and much more.
In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way.
This episode of The Crisis Intelligence Podcast discusses: Monika Lancucki’s first-hand crisis management experience – her and her team’s successes, their failures and the many lessons learned in real-time. How to prepare and manage a corporate crisis involving receivership. Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis. Practical examples on how to shape a story and become the narrative of your own crisis.It’s an interesting story with tons of insightful takeaways. Enjoy!
Running time: 54:31
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About guest, Monika LancuckiConnect with Monika on LinkedIn
Follow Monika on Twitter: @niska7
For the SlideShare presentation discussed in this podcast, click here
Follow Monika on SlideShare
A big thanks to Monika for taking the time to share your story with us!
This post, TCIP #052 - A Crisis Management Case Study with Monika Lancucki, was originally published to melissaagnes.com.