The interesting challenge facing Jonathan Benedek is working within the modern era of marketing, against the traditions of Indiana University. Although Assembly Hall may be packed for a men's basketball game on television, that doesn't mean that conducting the entire marketing plan is anything but complex. Benedek discusses why having every home basketball game on television can be both an asset and a challenge, as well as seeking out continual support from young alumni and students attending. Benedek describes the overall landscape of Indiana athletics, especially when it comes to showing additional marketing support for Olympic sports which may not earn the eyeballs of television, but are just as important to the campus community. Twitter: @JBuihoosiers
