Our latest episode of Real Estate Uncensored we give our best open house tips, and show you some powerful ways to combine high-tech with high-touch to get more buyer clients from your open houses.
[1:30] Question of the Week: How to set expectations up front to get price reductions
[5:09] How to run a neighbors-only hour before the Open House and promote during the week
[7:10] Why you shouldn't skimp on directional signs
[7:57] How to use a 43-second video (shot on an iPhone) to promote your Open House on Facebook
[11:01] Asking neighbors or buyers at Open House to shoot video talking about the neighborhood
[14:22] Idea: Shoot a drive-through video leading up to the location of your Open House
[16:46] How to use your community blog as leverage to get REAL email addresses
[17:33] The key website your Open House MUST be listed in to get Open House traffic (doesn't apply to all areas, but VERY important in the Bay area)
[19:05] How to use a triple-line dialer to cold call neighbors and promote your Open House
[26:12] The one question you should be asking to qualify a buyer at an Open House in 30 seconds
[30:00] How to use Google Hangout or FaceTime to give a live "virtual" Open House, including tips for better audio
[32:36] Idea: Get video footage at peak times to send your sellers (and save it for follow-up)
[37:21] Top agent tips- Calling agents who have sold homes within 5% of list price within 5 miles of your listing, seeing if there were other buyer inquiries/other agents who's buyers made offers
[39:00] Top agent tips on how to structure your new listing and Open House together - when it hits the MLS, promo blitzes, Open House times and setting deadlines for offers, etc.
[43:26] How to get vendors to provide food and drinks 100% free AND join you at the Open House
[48:08] How to use your own FREE contact info form (on your iPad or tablet) to make sure you get accurate contact info from people who come through your Open House
[52:05] Why you MUST send a follow-up email summary to your sellers, and how to use video to give it more impact
[52:46] A powerful way to follow up with buyers through video after an Open House
