Recently, I had a conversation with Jill Rowley about selling in today's digitally disrupted world. She has some great insights into buyer behavior and the data that shows that when sales and marketing departments are working in alignment, the sales funnel is impacted at pretty much every stage of the sales cycle. While Jill told me that not enough research has been conducted to clearly shows how that inter-departmental alignment also affects customer advocacy, Jill feels strongly that there is a positive correlation there as well.
As Jill likes to say, today's buyer has choice and voice. If you don't stand out, you are locked out. In this podcast, you hear about why alignment is so critical and why the "customer" should be at the heart of it all.Follow Jill on Twitter.
