Episode 6 of The Sophisticated Marketer’s Podcast continues the theme of creative effectiveness in marketing with featured guest Daniel Bonner. Bonner is the Global Chief Creative Officer at Razorfish and one of the most awarded and respected creatives in the world. Listen in as Daniel lets lifts the veil around his own personal creative process for big ideas, along with his take on real time marketing. He also tells the remarkable stories behind two award winning campaigns and his most unusual request from a client over the years. Both inspiring and entertaining, you don’t want to miss this one folks.