KryoLife CEO Joanna Fryben

Cryotherapy does not make you Cry it makes you FREEZE
like Antartica kinda freeze! Since the ice age, humankind has used cryotherapy. It can be as simple as using a few ice cubes wrapped in a towel and applied to your skin, or as deliberate as standing nearly naked in a chamber filled with super-chilled air — we're talking anywhere from minus 150 to minus 290 degrees Fahrenheit — for three minutes. KryoLife CEO Joanna Fryben will be explaining this expanding trend that has celebrities , athletes and mere mortals jumping in the vat!

Its purported benefits include everything from relieving pain and mitigating depression to improving athletic performance and getting better sleep.