Facebook Sales Strategies | Episode 23
How to Turn Cold Traffic into Customers for Life, Part 4 - Want to stand-out in a sea of sameness on Facebook, and attract those cold leads?
In todays episode we are going focus on the “About Us” on your Facebook page. Now, most competitors are using their “About Us” to focus on themselves. But, the truth is your prospects don’t care about you. Your prospects only care about how your services will benefit them, and that is what is important.
What you should do with your “About Us.”
Make your “About Us” about your target customer Focus on how and what you do to service them Focus on how you are unique and best at what you do Include a link to your lead magnet or freemium Use your “About Us” as a clickable link, include your URL in this space.
Make sure you let your target customer know what you do, how it benefits your target market, and why they should care.
