Facebook Sales Strategies | Episode 25
How to Turn Cold Traffic into Customers for Life, Part 6 - “In today’s episode we are talking about opt-ins and building that email list.”
So how do we get those Opt-ins? If you're following this series, we learn about creating the freemium or lead magnet from the 25 frustration questions/answer survey you conducted.
We are going to use our lead magnet in two ways. One, we are going to go after some free traffic using our cover photo. Then we're going to promote our lead magnet in our post.
Only promote your lead magnet 25% of the time, or 1 out of 4 posts. Do not make your posts self serving, or about your free report Ask a leading question: “Do you ever wonder about….? This free report can help, Click here to get your copy!”The real money is about the opt-ins!. Create 25 blog posts from the 25 survey questions. This is re-purposing the work you have done with your survey and lead magnet.
Next
Using tracking pixels in each of those blog post and that will tell you exactly who is interested in your post, and what content they are interested in. This allows you to follow up with a personalized lead magnet and a funnel especially designed for your leads.To create a pixel:
Use the Facebook audience pixel which is in the Facebook ads manager Follow up with a website re-targeting ad inside Facebook This gets them to opt-in, then we have their content information We go from Blog, Target Ads, and Opt-in!Leave a comment or give feedback on our show notes page!
