He is the director of marketing at American Apparel, where his campaigns have been used as case studies by Twitter, YouTube, and Google and have been written about in AdAge, the New York Times, and Fast Company. Ryan’s latest book, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, was released by Penguin on May 1st, and he is also the Best-selling author of Trust Me, I’m Lying, and Growth Hacker Marketing.
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