Facebook Sales Strategies | Episode 31
“Do you want to prevent yourself from getting negative comments, relevancy scores and making your ads cost you more on Facebook?”
If you are starting to strong with your ads, your are going to get negative comments, like the “I don’t want to see this!” comment. Your Facebook audience need to get to know you a little bit first, so you don’t come off as spammy. This comment will hurt your relevancy score and here is how to avoid it!
Problems with negative comments:
Facebook track this scores Can could get your ads to cost you more This could result in less reach with your adsWhat to do you avoid negative comments:
Nurture the relationship with great content, not asking for anything like opt-ins or purchases Do not use blocking pop-up opt-ins Re-target them to the warm traffic with your opt-in offer, webinars, or products Sending the warm traffic the offers and opt-ins
This allows you to show those ads to potential customers, avoiding negative comments and feedback. If you ever see those negative comments, immediately shut the ads off! Go back and start over and warm, that audience, back up to your offer. Helpful tip - Use different pictures and different copy.
You can check your relevancy score in your Ads Manager and Power Editor dashboard under reports. Click Reports and there is your relevancy score. Facebook will allow you to see what is making up your score.
Resources mention is this episode
No B.S. Direct Marketing by Dan Kennedy
http://www.amazon.com/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016
