Facebook Sales Strategies | Episode 32
“Are you in the mood for one little change that can increase the effectiveness of your Facebook Ads by 20 percent?”
After running a campaign for a client to get people on a webinar to opt-in and gain new members. Interestingly, two ads did great, and one accounted for 75 percent of the overall opt-ins, based on one change!
The Ad at did the best exceptional featured:
A direct call to action! In quotations, a call to action, “Join Live Now,” or “Growth Hacks” Using Parentheses example - (Live Cast) The ad had a “Click Here Now” text and link Image had White colored space and text in the color Red and Black Used Copy same as the landing page to create Ad congruency. Example - In all caps “Live Cast Free”
So what was the one big change? What was the difference?
One ad had a “Click Here Now” link below the image. The other ad had in text “Snag Your Spot!”
The differences? The Ad with “CLICK HERE NOW” in all caps costed 20 percent less per opt-in, and gave higher opt-ins at 20 percent less cost. Helpful hint! Make sure to test your headlines, images, and text.
