In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Alison Pena, who is a principal Affluence Catalyst. Alison works with entrepreneurs, business owners, and professionals by providing ongoing accountability, support, and training in the art of affluence. She is a speaker, entrepreneur, and has a book on the way called Unlocking the Affluence Code. During the podcast, Sam and Alison discuss mind shifts and reframing, data mining, and why people don’t make the money they should.
Main Questions Asked:
Key Lessons Learned:
The Three Lenses
§ When people are focused on their work and it is going well, then their life falls into place easily.
§ People with purpose make money easily because they understand goals and work well within structure.
§ When the one-on-one connections are good, then everything works.
§ Focus on developing relationships and tend to give exceptional customer service.
§ These ‘Love’ people would have a large referral business as they nurture people who give them referrals.
§ These ‘Charity’ people are about community and see their entire business as an ecosystem.
§ This involves looking at how the people are networked.
§ Charity people often become the ‘go-to’ person for what people need and can build their business as being a resource.
Reasons People Don’t Make the Money They Should
1. Mixing the value or sense of your own worth with the value of what you offer.
§ You won’t make enough money because the mindset is off.
2. Marketing to the wrong people.
§ Figure out which communities you care about.
§ Typically, your clients are the people and places you are most passionate about.
§ Align who your clients are with how much you want to get paid.
§ People choose clients from their passion or their pain.
§ Mine the data from your own life and work to see who those people are who you should serve.
§ Those clients will come to you easier as you are speaking their language.
Finding More Time
Mind Shifts & Reframing
Unlocking the Affluence Code
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!
Links to Resources Mentioned
The Affluence Code
Virtual Freedom (book)