Facebook Sales Strategies | Episode 40
“How do you make offer on Facebook to bring in new clients?”
Kim recently asked her Facebook followers, What questions they wanted answered about Facebook sales strategies. A great question from Courtney P., how asked “How do you make offer on Facebook to bring in new clients?” Courtney’s husband is the owner of Paradise Landscaping and Hardscaping
First thing about this strategy:
You don’t want to start with the offer Post content of the owner as the authority and expert. First you want to create warm traffic Post pictures of your professional service (In this case landscaping work) Do not post content of tips, Because that is the service you provide and your industry When and if you have a customer, feature them and begin to using that content, or do Q&As.
In your Ads Manager, snag a universal pixel code to use on your website. This will allow you to setup a custom audience on your web page. You are going to setup a website custom audience, to track anybody who visits your website. Why? This will enable to your re-target those who have seen your content post or pictures.
Then, you are to create a new Ad. That is an offer to your qualified traffic. Those are the warm leads that were enticed by your pictures and visited your site.
Your offer will have to be real enticement:
Offer a consultation ( But don't call it a consultation!) A service A gift certificate Only offer to your warm traffic
Post your questions now, on your show notes page at:
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https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2
