Facebook Sales Strategies | Episode 42
“Did you ever wonder what the advantages and disadvantages are of the different types of pages on Facebook?”
When starting a Facebook page for your business, picking from the options Facebook offers can be very confusing, But there are different opportunities that come to you based on the type of page you choose.
If you’re a “brick and mortar” location, then you want to choose your business category.
Pick “Local Business” If you are not chooses any other category Facebook offers that fits your business. The “Local Business” page selection is setup differently for the other business types This Local Business has the option to show your address and a map of your location in the “About Us” section of your Facebook page. Make sure you are using your “About Us” effectively, if you don’t need to use up that space with a map, you may want to use Copy in place.
If you don’t need a map taking up this space, you can make your “About Us” about your target market and share with the reader why they should choose to connect with you by standing out, stand your unique sell proposition. Next, follow it up with a link to your landing page.
You should only choose local business if you are in fact a local location where people can visit your location. That way, Facebook can show your location with a map in your “About Us” space. If you are not a local business, use copy for your target market in the “About Us” section.
