After hearing John Yembrick speak at Social Shake Up 2015, I knew I had to have him on my Social Business Engine show. John is the Social Media Manager at NASA (National Aeronautics and Space Administration). Alongside Jason Townsend, John's goals with NASA's social media accounts are to engage their audience, inspire, and inform the public about the projects NASA is currently working on.
Listen to this podcast to discover how NASA is targeting individuals with different interests across their 500 social media accounts. Think about how you can put John's insight on specialized social media accounts to work for your brand now. This episode will blow your mind out of this world and straight out to Pluto!
Visit our show notes page for links to resources discussed in the podcast: http://www.socialbusinessengine.com/podcasts/how-nasa-does-social-media-marketing-for-all-of-humanity
