Ann Chen, formerly @ICBA now with @CitizensEdmond run by a top social bank executive CEO @jillcastilla discusses with the host @johnsiracusa how a bank should create an effective social media strategy. In this episode, Ann shares great practical advice for any bank wanting to build a social media strategy to learn from and follow. She believes community banks are perfectly positioned for the future.
Ann Chen’s article https://www.linkedin.com/pulse/4-reasons-why-community-bankers-social-powerhouses-ann-chen?trk=mp-reader-card
Follow Ann on Twitter @annj_chen
Follow Citizens Edmond on Twitter @CitizensEdmond
(ZMOT Study) Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf