Zander Nosler launched Kitsbow mountain biking apparel in 2012, after his first startup was sold to Starbucks. Leaving the specialty coffee industry for the small niche of performance cycling apparel was a leap, but Zander took his passion-driven approach and completely went for it! In today’s episode, you’ll learn first-hand how this small, Bay-Area startup has a big mission: To redefine what people wear while mountain biking. Zander calls Kitsbow’s lifer’s The Obsessives, which makes perfect sense. He too is obsessed with building the best of the best – it’s a trait that carried forward from his first startup into Kitsbow. Zander is relentlessly focused on building mountain biking apparel that’s so outstanding that people who know Kitsbow won’t think to wear anything else. Learn how he keeps his passion-driven approach front and center through his entrepreneurial businesses.
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