History is one of the major selling points for the Boston Celtics franchise and as Jim Davis explains, they have to respect that legacy while pushing forward with modern technology when creating revenue. Davis talks about the initiatives that the Celtics are establishing in order to think differently, especially when the magical playoff runs are gone and the Celtics aren't a 50-win team during a rebuilding run. Davis speaks to the heart of gaining the trust of the fan, and how to embrace face-to-face meetings with customers in order to bond season ticket holders with the team long-term. Twitter: @JimDavis78
