Natalle Brown is truly helping innovate the sports business space through Lightning Rewards, a multi-data set platform to connect fans to the Melbourne Storm National Rugby League team brand. Brown explains the Melbourne sports market, and how fighting for the fan amid 21 other professional competitive teams makes every transaction a necessary one. Brown talks about how the Lightning Rewards program works, some of the ways that fans interact and engage with each other using the social media aspects, and how the Storm reap the ultimate rewards of fan loyalty in the process. Brown speaks about the sporting culture of Melbourne, as well as how membership works, including the cradle-to-the-grave loyalty to one sports club brand over the others. Twitter: @NatalleBrown
