Colleen is driven by a passion for sales - and results. A successful sales leader for over 20 years, she understands the challenges of selling in today's market and that business leaders can no longer rely on approaches to sales based on techniques from decades ago.
Colleen works with business and sales leaders to design, implement and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen's results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow AgroSciences, Adecco, Trend Micro, United Online, and over 1,000 other leading organizations.
Colleen is the author of the popular "Nonstop Sales Boom" and "Honesty Sells" books. She has been distinguished as a Certified Sales Professional (C.S.P.), is a past President of the Canadian Association of Professional Speakers and is a member of the Canadian Speaking Hall of Fame. Sales and Marketing Magazine has called Colleen and Engage Selling: one of the top 5 most effective sales training organizations in the market today!
Key takeaways:
The best way to reposition sales teams for seasonal sales cycles. How to prioritize time and resources for customer acquisition according to potential revenue opportunities. How to choose media type and frequency of contact using multiple customer-preferred technologies.