AJ Machosky understands the secondary market from both the primary and secondary angles, working IMG to help drive revenue for St. John's University, Pitt and the Big East. Now in his role at Vivid Seats, AJ discusses some of the details of how to understand what drives ticket sales through digital portals. AJ focuses also on some of the issues surrounding the secondary, whether that be fears from the primary market side about tickets flooding through digital markets, or the Super Bowl resale issue where several mechanisms did not take hold, short-selling happened, and how the perception of the secondary changed overnight.
