Two brothers were fighting the good fight in high school, back in St. Louis, Missouri. Daniel and Dave Chancellor weren’t in with the “in” crowd in high school, and instead were completely absorbed in the counter-culture world of indoor climbing. That was almost 14 years ago. The company So Ill holds has since grown and evolved into a leading climbing hold company and inspirational culture-driven brand. And, nearly 14 years in, So ILL still feels like a start up to Daniel. Listen in today as Daniel shares So ILL’s incredible journey. Hear what it was like to create and launch So ILL his parents’ basement, while in high school and college into the global brand it is today. You’ll also get to hear what it’s like to go from founder to brand steward, and the impact of having his first child has had on his entrepreneurial instinct and success motivations. And just in case you’re wondering, Daniel and Dave named the company so ILL because they founded it while in college in Southern Illinois! Follow Intrepid Entrepreneur to Instagram and Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber.com to sign up for more awesome free content, built just for adventurous entrepreneurs in the active outdoor lifestyle markets. Don’t forget to rate, review and subscribe to The Intrepid Entrepreneur, doing so helps build awareness for our amazing outdoor active lifestyle markets!
Website: http://soillholds.com/
