Understanding the avenues where data and revenue can be intertwined is an asset to any future franchise executive. Haynes Hendrickson breaks down several components of data, in how it can help a franchise generate long-term sustainable revenue streams through the information break downs of their customer base. Hendrickson talks about how under-utilized some areas of data are, especially in corporate sales, where the information may be only offered to a client as an after-thought instead of as a part of the pitch. Hendrickson also covers one of the key aspects of Turnkey's recruiting arm, and how it can help drive the best candidates to a franchise who can understand and engage data long-term. Twitter: @HaynesH
