Jeanniey Mullen, VP of Marketing at NOOK by Barnes & Noble, talks about her tried-and-true customer acquisition strategies — including how to create vibrant social media communities, delivering ROI through innovative marketing emails, and how to develop strategic partnerships with other likeminded companies. In this episode, Jeanniey talks about how a shared love of reading is the key to unlocking the NOOK audience, and how her marketing efforts tap into that shared passion.
