Adding value to your services on the way to earning a top dollar income means coming to grips with the fact that your clients are on the go.
In order to stand out and provide value to them, especially when you’re not there to guide them, means adding programs that respond directly to what they need.
Get the worksheet for this episode: http://vitolafata.com/h_valueladder-step1
Here are some more ways to lose the old mentality of trading hours for dollars and get on the path to making what you deserve.
NUTRITION PROGRAMS
Fitness professionals can diagnose and prescribe anything to our clients. But what we can is help them manage their relationships to food.
Anything that has to do with behavior is fair game. And as you get to know your members, you’ll see what there habits are and what needs adjusting.
Do your research and find the products that align with your philosophy. Integrate those products into your programs and the right results will follow.
Oh, and if you’re one of these trainers that doesn’t do nutrition coaching because you think it’s not your thing, then you’re letting money walk out the door. Is losing money your thing, then?
ONLINE COACHING
You can’t expect your clients to be in the gym, on the floor, by your side, all the time. You don’t want that either (remember, working hourly is limiting!).
So create programs that your clients can utilize on their own time. This can include Facebook groups, videos on YouTube or any other program that you can think of.
Once you set it up, you don’t have to keep doing it. You just collect money with each new member that uses it.
The future is technology. Embrace it!
SPECIALTY PROGRAMS
You’ve a ton of knowledge swimming around in your brain and an infinite number of ways to use it with specialty programs.
These are programs you set up to help the various demographic groups that form your customer base.
Runners, new moms, anyone trying to lose weight after the holidays…these can all be groups that you tailor your programs towards.
They create a feeling of exclusivity and underscore the fact that you’re constantly providing ever-evolving value to your customers. The results they get will keep them hungry for more and that’s great news for your business!
