Startup Selling: Talking Sales with Scott Sambucci
SalesCast #2 – “Being a Connector”
This SalesCast is brought to you by, well, SalesQualia. Improve Sales Performance with:
Self-learning resources, including books on Amazon.com and self-paced online courses. Workshops & Training, hosted at venues across Silicon Valley and the US. 1:1 Coaching & Consulting for company founders and sales professionals that want a personalized plan.In this episode, Scott (sitting in the lobby of a Marriot at a conference and probably looking slightly crazy for talking to himself) discusses the importance of making yourself a good connection for other people and how building this image of a “Good Connector” can benefit your company. Key areas covered:
Discussing with a prospect their customer problems, market issues, and connections versus focusing on selling your own product. Build connections with new and interesting people/companies in your market by simply picking up the phone. A bad prospect for your company can still be a good connection for better prospects. Finding a balance between selling and learning. Creating the image of being a good connection.We hope you enjoy the podcast and would greatly appreciate feedback! Any suggestions on future topics you would like to hear covered and/or podcast guests you’d like to hear would be great! Enjoy!
Podcast Notes
0:30 – The benefits of hearing about a prospects company problems, market issues, and their connections versus only talking about your own product.
1:45 – Hear about an interesting company or team? Pick up the phone and call them!
4:00 – Even when someone is not a good prospect, they can still be helpful for finding the right prospect.
6:30 – Balance between meetings to sell your product and learning more about your market and industry.
8:00 – Creating the image of being a good connection for others.
