The definitive component to any revenue stream is R.O.I. and Dave Wakeman loves chatting about that three letter acronym. Wakeman talks about his history of looking at sports business R.O.I., especially his time at being a ticket broker, where he moved a ton of inventory (over $10 million), yet the astonishment of how limited the industry is at adaptation. Wakeman discusses his theories on how to help improve inefficiencies, especially in sales, and why social selling is only component of increasing the amount of ticket sales revenue opportunities for a franchise. Twitter: @DavidWakeman
