Welcome! Today I’m here with a Mother/daughter Broad Duo - Erin and Lyla of Lyla Tov Monsters. The company started when a 3 year old Lyla wanted to bring her drawing of a monster to life and give to her Father as a present. Years later, Lyla Tov Monsters help children sleep better at night, and the company just keeps growing.
Erin Black is an Emmy award winning costume designer, so she had the skills to make Lyla’s monster come to life. They never intended to start a toy company, but once they got addicted to bringing the monsters to life.
In this episodes you will learn:
The humble beginnings of Lyla Tov Monsters What the name Lyla Tov means and where it came from How a classroom project launched their website The tipping point for moving the company from the kitchen table to real production How they ran a successful Kickstarter Campaign Their proof of concept and how that changed their plans How Lyla names the monsters and gets engagement from their customers in the process What keeps Lyla and Erin moving forward in their business How the monsters keep tigers out of the bathroom! What they will continue doing to grow their business
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