What we discussed:
Used Marcus Sheridan's Facebook page with demos showing what to do right. Company name is River Valley Pool Spas. Marcus talked about confronting the fears of what we put out on our website - price, competitors, taking negative side of things and turned it into positive and confronted it. They blogged about problems vs. postive and drove traffic to the website. Address the fears that people don't need to hear but has to. Cost, problems, versus, reviews and the best are the big 5, according to Marcus Sheridan, to think about when blogging; talk about the "elephant in the room." Show, don't tell. Value of third-party testimonials is huge. Do a Periscope when sitting with a client and have a testimonial of what they learned. Honest and transparent contents are the greatest sales and trust building tools in the world. Live streaming pieces can't be messed with - pure transparency and authenticity. Look at your website and social networks and see how you are showing people the world through your website. People buy the person that's selling a product or service to them. Facebook ads were discussed by Bob Jenkins from LeadPages. Remarketing / retargeting by using pixel; develop a Facebook audience in the Facebook ad, put a code (pixel) on your website and it tracks the people visiting your website. People purchase more on warm traffic. Carousel ads are mulitple pictures telling a story used on warm traffic for remarketing. Single pictures are used for the cold traffic. You can target people that have been in your area, geography-wise, as it is trackable on mobile. Twitter chat was discussed by Adam Duns. Two most important thing on LinkedIn: Ability to find the people that you need to find. Making sure that the people that need to find you can by having an excellent written profile. Joanne Funch talked about LinkedIn social selling as using social networks to do research, to be relevant, to build relationships that drive revenue, quoted from Jill Rowley. Networking is leveraging the relationships you have to create the relationships you need.Where to find us:
Twitter: @bizgrowthtime Blab: blabforbusiness.comBe sure to join us in our Facebook group: Business Growth Time.