Facebook Sales Strategies | Episode 112
“How do you warm-up your audience using Facebook posts?”
In this episode, Kim talks about why you want to “Prime the Pump” or “Warm- Up” your audience prior to your launch, sale or promotion. Kim shares the type of social media post you can use to get new fans engaged, and become the raving fans you need.
Here is how you begin to implement this, twice a day, 7 day post strategy!
Post #1
Post a behind the scenes photo - Share something personal or intimate, maybe of your office at a team meeting.
Post #2
Post a quote image - Possibly post an inspiring quote from Google quotes. Use Canva, Pic Monkey, or an iPhone app called Word Swag, to design your post.
Post 3#
This post can be a quote from your blog - Pull different quotes from your blog and create them into an image post, and include a link to your blog post form this image.
Post #4
This post should be a fact, piece of content, or tip. This is a quick nugget, perhaps start out like, “Did you know that…?”
Post #5
This can be sharing a news article. However, you’re not just going to share a link, it is best offered with your commentary, and why you thought its was important.
Post #6
This is a celebration of a fan - Celebrate and feature those who are “Commenting and Liking” your post. Pick one and give them a prize. Also, try doing a fan Q&As for further engagement.
Post #7
Your back to doing a quote from one of your blogs, creating an image, and linking back to that blog post. This provides valuable content and establishes you as an authority, and begins to condition your fans to “click” on your post and go to your site.
Post #8
Video - Use video to talk directly to your fans, offer content, share tips and strategies. Perhaps multipurpose this video and create it into a podcast episode or audio on your website.
Post #9
Offer a resource - Talk about and share information about Apps you like, a book you’ve read, a website you enjoy, technology you recommend, or whatever instrument make sense to your industry or target market.
Post #10
Go back to an inspiring quote. Again? Why? People love these! They tend to get shared and click,and begin the warm-up process.
Post #11
Another news article - But, again curate this content, with comments and reasons why posted it.
Post #12
Your blog post - Pull a quote for your blog post, in order to promote it in this particular post.
Post #13
Ask your audience a question - Ask them what do they think about “XYZ Thing,” What are their thoughts on this? What is their greatest frustration about their industry? What do they recommend about something? The point is to get them involve in a conversation!
Post #14
Do a Giveaway! - Have them offer a tip or a strategy to enter to win! Provide a form on your site for them to enter their contact information, email, etc.
To get your free Chapter Download go to: www.nobssocialmediabookchapterdownload.com
Resources Mentioned in this Episode
Canva
PicMonkey
WordSwag
http://wordswag.co
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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