Colleen Stanley is the founder and president of SalesLeadership, Inc. She is a monthly columnist for Business Journals across the country, author of ‘Growing Great Sales Teams’ and co-author of ‘Motivational Selling.’ Her new book, 'Emotional Intelligence for Sales Success,' published by Amacom, a division of the American Management Association, is available in bookstores now.
Colleen is the creator of Ei Selling®, a unique and powerful sales program that integrates emotional intelligence skills with consultative selling skills.
Prior to starting SalesLeadership, Colleen was vice president of sales and marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from 8M to 90M. Varsity was named by Forbes Magazine as one of the 200 fastest growing companies in the United States.
Key takeaways include:How to stay cool and collected when technology doesn't work. The difference between generic and specific empathy and how the shift improves business relationships. How to listen more effectively to what is not being said to confront lingering buyer objections.