The Ticket Fairy is a different concept in the world of ticket sales, and may be more of a group sales advocate in created a true crowd builder for a sporting event. Ritesh Patel explains how The Ticket Fairy's humble beginnings were formed when he was attempting to promote live events, only to find that drawing a crowd was harder than it looked. Patel talks about The Ticket Fairy's key concept, actually rewarding ticket buyers with a reimbursement of their ticket value as they bring more of their friends and colleagues into purchasing for the same event. Patel shares his knowledge of how the ticket and promotion industry is changing, and how some of the old methods of creating a crowd are quickly dying off for a more improved concept in the Ticket Fairy. Twitter: @PurpleLight
