Back in episode 12 Kai Davis mentioned that he arrived at his unique positioning as an "outreach consultant" thanks to help from Philip Morgan.
I now bring Philip on the show for a deep dive on positioning your consulting business, the theory behind it, and hopefully make the case that strong positioning is a powerful part of earning higher rates and not becoming a commodity.
We discuss what the heck positioning is as a freelancer or consultant, the specific dimensions that you can position yourself along, and how to transition to a narrow positioning without risking your entire business.
Show notes (with lots of positioning resources):
http://freelancetransformation.com/episode31
