What you’ll hear on this episode is a HUGE part of what’s behind my mission with Onion Juice. I am convinced that in the day and age in which we live, every business person needs to think differently about the way they approach their prospective clients. You can’t go after them as much as you used to - instead, you’ve got to learn how to put out informative, entertaining, helpful media that does two things: #1 - it positions you as an expert and “everyday” guy or gal, and #2 - it engages people with you in a real relationship that engenders trust. Hear how I go about this and get your own ideas going by listening to this episode.
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