Who doesn’t like a good story about a wrong turn that changed everything? When you discover things “by accident” in your business, they seem like they were destined to happen, that all your decisions led to that one moment where things broke down and then exploded your business. The truth about “moving the needle” in your business is this. You can move anything unless you’re testing, trying, and acknowledging what works. Launches are great times to try new things.
