Facebook Sales Strategies | Episode 125
“Why you should take a second look at videos on Facebook”
In the episode, Kim shares her insights on the topic of video. Kim talks about testing video for your industry. It is not always a “slam dunk,” but often, it is worth trying out.
Here are somethings you should track during your video test:
Results - This is the number of people who watch your video in auto-play. B is cost, This is how Facebook is going to charge you. C is reach, This is the number of people who were shown your ad during the new feed. Frequency - This is number of times the average person targeted was reached. E is Clicks, this is how many people click on your ad. Click Through Rate - This is the percentage of people who click on the ad. Relevant Score - This is the rating that people are giving it. Optimize CPM - This is the cost per 1000 impressions.Make sure your Frequency is low, your Click Through Rate is high, and your Click Through is low enough that your can still make a profit.
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