Head to livinguber.com/giveaways, where you can enter to win a G3 swag bundle – including a beanie, trucker hat and t-shirt.
Two decades ago, Oliver Steffen founded G3 (Genuine Guide Gear), an independent, design-savvy leader of hardgoods and accessories designed to enable people to enjoy the winter backcountry (read: untracked powder, sans lift). Oliver has lead G3 from a single product (an avalanche probe pole) built on a workbench outside of his basement apartment, into a global brand complete with a 20,000-square foot factory and warehouse in Vancouver. G3 is known for its no-compromise, design-savvy manufacturing of skis, bindings, accessories (including skins) for all things backcountry. Every G3 product has been put through the rigorous screen of one question: Is this something a Guide would want to use? This is nothing short of an amazing story! Please rate, review and share this podcast with anyone you know who LOVES “walking around the mountains” on the snow, as Oliver so deftly puts it! Follow Intrepid Entrepreneur on Twitter + Instagram (@GoLivingUber) and on Facebook. Visit the LivingUber website to join my weekly newsletter, which gives you access to members-only podcasts and content built just for motivated, adventurous entrepreneurs! Don’t forget to rate, review and subscribe to the Intrepid Entrepreneur Podcast, and share it with a peer who you know will be inspired!
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