The National Association of Collegiate Directors of Athletics (NACDA) is the premiere event for college athletic department professionals, with a 12,000+ membership base and an annual 9-day conference that stretches out over 6,000+ attendees for 15 affiliate associations. Chris Green oversees the corporate sponsorship portion of NACDA, as well as its 15 associations, including the newest, the National Association of Athletic Ticket Sales & Operations (NAATSO). Green talks about sponsorship components which matter to both the vendor and the attendee, as well as the new principle of transforming a conference sponsorship into a year-round branding tool for the corporate partner. Green shares his thoughts on the lifespan of conference trade shows or booths in general, as well as helping discover what translates to R.O.I. for the vendor when sponsoring a segmentation of the industry. Green presents the overall challenge that's a "good problem to have" where NACDA and its affiliate associations have started to swell and cause overflow issues for their hotels, creating the issue of whether to move more toward a convention center model for future conference sites. Twitter: @ChrisGreen_3737
