The role of the sales trainer is not just to motivate, but to understand fully how the sales process works, how to diagnose weaknesses in a sales staff. Sales Huddle CEO Sam Caucci has developed his training method through the listening process, working with various sports franchises in order to help them build revenue in a more effective manner. Caucci talks about how a lot of the executives view sales through some older metrics, and what alternatives exist in order to help show a sales person's success in the modern world. Caucci also discusses whether phone sales, social selling and various aspects of the sales process have a validity in today's sports franchise when selling the sports product. Twitter: @SamCaucci
