“Dan Kennedy’s Thought’s On Social Media Marketing”
In this episode, Kim shares strategies from her co-author, Dan Kennedy. We are 5 days away from the launch of The No B.S. Guide to Direct Response Social Media Marketing, on November 10, 2015. Join us for a live cast, on the launch day, at: www.nobssocialmediabook.com/livecast
Dan Kennedy shares a report about viral explosions within social media. This report from Greg Lovett of 33 Across America, tells us the consumers are most likely to share articles, news, content related to science. But only 9% of person to person recipients click on the shared links regarding these topics. Kim mentions thats this is still great news because when friends and family share content with, we are more likely to pay attention to it. Timely news and political items are less widely shared by 2%. But click through rates are 88% and 77% respectively. Business related items only have a 4% share, but have a 24% click through rate. This is great new for business. Get more people to share it and more people will click them. Heath related item have a 3% share, but a 15% click through rate. Celebrity and Entertainment news only have a 2% share, but have a 40% click through rate. This is a fantastic way to market is to pull your entertainers in and give an incentive to share. Consumer review of products and businesses only have a 1% share, but have a 4% click through rate. Personal Finance items have a 1% share, but have an 11% click through rate.Kim mentions these numbers are Fan-freak’n-tastic! Also, start giving incentives for sharing your content. Kim urges us to encourage, thank, and feature those who are sharing your content. The best reward is to feature them in your posts and recognize their excitement about the content.
Join us for a live cast, on the launch day, at: www.nobssocialmediabook.com/livecast
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