Quote of the Day
Maya Angelou born in 1928
My mission in life is not only to survive but to thrive and do so with some passion, compassion, some
humor and some style.
More than 50 honorary degrees
80/20 Sales and Marketing by Perry Marshall
Chapter 20
Getting famous by polarizing your market
1. Not interested
2. Mildly interested
3. Interest
4. Interested Now
5. Extremely interested
6. Fascinated and Transfixed
7. Insanely Obsessed and Addicted
Chapter 21
8020 Market research in an afternoon
Glenn Livingston
PhD in Advertising
1. Decide what one key work you want to advertise and use on Google Adwords
www.perrmarshall.com/google Free online course
Look on You Tube and search the word, Blog search on www.technortai.com for the
keyword/phrase and search the comments and then google alerts and find the most emotional
and engaged comments and the language they use.
Send out survey’s with 3 questions:
1. What is your single most important question about ______ (insert keyword here)
2. Why would it make a difference in your life to solve this problem
3. How difficult has it been to find answers to the above question?
Analyze the longest and most emotional results and analyze to discover the problem and language to
use in marketing.
ITI Consensus Statement
Group #3
Optimizing Esthetic Outcomes in Implant Dentistry
Restorative Procedures affect esthetic outcomes
Limited RCT and data accuracy about this topic
Simple, Advanced, Complex ranking system allows you to rank the complexity and difficulty of implant
cases.
Prevention is key because sometime it is impossible to improve the esthetics after the implant is in
place.
1mm or greater of midfacial recession 25% over time with implant placement 9-41% range
Thin facial bone or a lack there of, facial placement of the implant and thin biotype all lead to recession.
A small number of studies suggest that there may be no recession with immediate placement.
Esthetic results can occur with immediate, early or late implant placement but each has it’s own
challenges
Immediate implants require a clinician with a high degree of skill.
Correct implant placement with 2mm of bone between the facial surface of the implant and the facial
soft tissue. If this cannot be met then early placement is preferred.
Use ridge preservation and soft tissue grafting may be required. There are no consensus on what
procedures are best or preferred.
A team approach is recommended, diagnose the problem, set appropriate patient expectations and
smile line. Look at the restoration contour and implant position.
Grafting and salvage of unaesthetic implants is unpredictable.
Platform switching can be helpful to improve esthetics.
Immediate loading is only recommended in the esthetic zone and limited.
Avoid over contoured restorative materials and abutments. Use esthetic abutments in the esthetic
zone!
Case Presentation
Screw retained temporary restorations are used during uncovering to hold the palatal roll forward for
10-12 weeks to maximize facial soft tissue esthetics and volume.
www.dentistbraincandy.com
