The Stockton Heat are part of the American Hockey League revolution to extend to the west coast, and have taken over the operations of the Stockton Thunder, an ECHL team that last north of the San Francisco bay for over a decade. Jason Camp describes the challenges ahead of the franchise, rebranding with a new type of hockey in an area long though to be part of the Sacramento media market, which is 55 miles north of the arena location. Camp talks about the efforts in building up the ticket base, especially when it means attacking with a new product on the ice, as well as getting those Thunder fans to understand the new affiliation with the Calgary Heat. Camp also shares his views on why the AHL effort on the West Coast was so exciting, and worth the opportunity of him leaving Binghamton, where he had worked for almost a decade.
