Facebook Sales Strategies | Episode 157

“How to handle Facebook and your messaging, when a crisis occurs”

In this episode, Kim talks about what to do on your communication on Facebook when a tragedy occurs, like the recent attack on Paris, France on Friday, November 13, 2015. Kim suggests a few strategies to follow during such a time.

Kim suggests being sensitive to the timing of your post. Perhaps pause for a short time to and address the tragedies, and make sure your post are appropriate. Kim suggests looking at other posts and share similar posts of compassion.
This will let your audience know you are a real person and your are acknowledging a tragedy. Kim suggests that ignoring it would be incredibly inappropriate and insensitive.

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