Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with author and business consultant Seena Sharp about using market intelligence to help improve the flexibility of your business operation. Seena emphasizes three key takeaways: being aware of what’s changing in your business environment, recognizing that what is true today might not be true tomorrow, and being broad minded but thoughtful about your sources of business intelligence information.
The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.
Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.
Our 25,000+ members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!
