Many extraordinary companies have had two primary positions of leadership. One being the visionary and the second is the executor. Understanding the difference between the visionary (aka the pie in the sky idea person) and the executor (the dig-in implementer) can make or break your business. Mark Winters’ book, Rocket Fuel, suggests most companies should only use the C-XX titles externally and should embrace a more descriptive title for each person’s internal functions. If all the members of a business are on the same page and have the same objective, the organization is able to flourish financially while maintaining mutual respect for those within its ranks.
Key Takeaways:
[1:13] The big idea behind the Rocket Fuel book
[4:04] The combination of the visionary and the integrator
[5:41] Putting a leadership team in place is the first threshold
[7:12] A visionary is an idea engine and the personality of the organization
[8:04] An integrator is the executor and the management
[10:24] The case of the missing integrator function
[12:38] Dysfunctional symptoms can be created by the visionary's lack of clarity
[14:25] It is essential to have intensity, but people can react adversely to it
[16:07] The integrator functions as the glue that unites the people, processes and systems
[18:46] The 5 rules:
Stay on the same page No end runs The integrator is the tie breaker Employee seats have no special rules Maintain mutual respect[23:16] The 5 tools:
The accountability chart The core questions The 90-day world Weekly level 10 Scorecard[26:29] Do problems arise by having just one integrator?
[27:47] The dynamic duos
[29:03] Strip the leadership team of the titles when used internally
[30:08] Contact Mark
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