With so many social media networks and types of content, it can be overwhelming to find your niche and generate actual leads through social media.
In our latest live episode we shared The Four Knows of social media:
Know Your Ideal Client - Who are they, what social networks are they on, etc.
Know Your Content- what's important/exciting to you outside real estate, whats important/exciting to your target market
Know Your Personality- Be goofy, be controversial, whatever, just don't be boring.
Know Your Medium- If you want to build an audience on a social media network, your posts have to be perfectly adapted to that medium. You can't treat every medium as another Facebook.
