“The Are of Micro Commitment”
In this episode, we have Kelly LeMay, guess podcasting for Kim. Kelly shares with us the steps of the “Micro Commitment” offer strategy. This strategy is a small step that bridges the customer to a bigger sales, that lead to a bigger ROI.
Kelly suggests to find a one dollar product you can offer your customers, that serves as an engaging ‘go-between’ that leads to additional items, services, or product purchases. Kelly gives us that example of the clever one dollar bid at the entrance of Target, which you can not miss or even pass up! This one dollar bid often never fails to entices us to purchase more, therefore serves as a bridge to buy more.
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