For the past 15 years, Brandiose has been at the cutting edge of developing and reworking sports team logos and identity. This goes beyond the simple piece of creating a hat or uniform, and transforms into a deep-dive into how the team reflects the local area around it. Jason Klein is co-founder of Brandiose with his childhood friend, Casey White. Klein discusses some of the rehabbing, as well as redevelopment of major and minor league brands, from the ground up. Klein shares his insight about the intensive process as well as respect to symbolism especially Native American monikers or identifiers. Twitter: @Brandiose
