Steve Koonin became CEO of the Atlanta Hawks in April 2014. In his first full season, the Hawks led the NBA in attendance increase, setting franchise records for retail sales, sellouts and season ticket memberships, plus a 500% jump in season tickets. Steve’s late-day cold call to Coca-Cola’s marketing director in 1986 opened doors to 13 different positions in 14 years, including running Coke’s worldwide sports and entertainment marketing, and responsibilities that he never imagined. A call to a friend at Turner Broadcasting led to the top position at TNT for 14 years.
