“What’s the first step to converting a lead to a sale on Facebook?”
In this episode, Kim answers a question from a Facebook Sales Strategies follow, about the first step to converting a lead into a sale.
Here are a few steps for converting leads!
Facebook wants you to start purely from content, and not with an opt-in request. The first ad to your target market is going to be your blog post - The blog should not ask for an email address. Your blog posts should be listed on your website. If you don’t have a website, you can quickly set one up through land page provider. (Listed Below) All your doing next is sending your target market to read your blog post (wIth Valuable Content) You set up a website custom audience ahead of time. Facebook now has a universal pixel you can set up ahead of time as well. Now you are able to re-target those who visit your page with a second ad. Your second ads can now be an opt-in, offer, registration for a webinar, or give a coupon!If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Resources mentioned in this episode
Landing Pages
http://www.leadpages.net
Click Funnels
https://www.clickfunnels.com
Opitimizey
https://www.optimizely.com